Our approach is characterised by a detailed understanding of creativity, creative arts practice and cultural organisations, linked to our ability to offer customised services that meet the needs, style and culture of our clients.
Our clients demonstrate a high level of professional expertise in their chosen fields of operation. Their motivation and ultimate goals are primarily the achievement of artistic excellence. Whilst our clients also strive to achieve profitability, this is a secondary concern.
Problems often arise in such content-driven and expert practitioner-led creative arts practices and cultural organizations: in the case of creative artists, because of their iterative acquisition of business skills; in the case of top team managers and leaders of cultural organizations, because of their iterative acquisition of management and leadership skills.
In addition, the lack of recognition of the particular characteristics and strengths of the creative arts and cultural sectors has resulted in there being no specific body of business, management and leadership theories and models to meet their needs. Consequently, there is a requirement for specialised knowledge, experience and ability to deal successfully with essential business, management and leadership issues, such as:
- business development for creative arts practices and cultural organisations
- personal development of creative artists and people working in cultural organisations
- balancing inter-relationships between strategic, business and personal development
- knowledge, understanding and practical use of strategic, business and personal development tools bespoke to the creative arts and cultural industries.